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What is SEO (Search Engine Optimization)?

Originally, SEO was described as optimizing your website/pages to be easily accessible and indexable by the search engines. This is the definition which we ascribe to.

However, more recently the definition has been expanded by some to include the creation of "doorway pages" etc., in order to fool search engines into giving your site a higher search ranking than it otherwise would have. We believe this devalues the internet, making it harder to find what you really want, while delivering extra irrelevant traffic to your website using up your servers resources needlessly.

Creating doorway pages is not an activity which we wish to get involved in. We do however, keep in mind search engine accessibility at all times during the design of your website.

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